Building stronger customer relationships today requires rich insights that can only be found on social media. Great customer experiences on social media start when you connect social technology behind the scenes. Combining customers’ social media history with data from other channels can give your teams a complete view of
customers they can use to deliver more relevant engagement.

On social media, your customers expect convenient replies to their service requests. With a unified view of customer engagement history across all your channels, you can make it easy for reps to proactively solve social media service cases, offer relevant and personalized content, and turn potentially harmful customer experiences into profoundly positive ones. There are numerous places your agency will integrate keywords on your pages. For example, they’ll include them in page headings, meta descriptions, titles, or body text. Keyword integration will help your page rank in more relevant search terms.

Your customers are talking about you on social media. Listening to their conversations is key to shaping your social media strategy and creating relevant engagement in the future. Be strategic about your social listening efforts and you’ll be rewarded with satisfied stakeholders and customers alike. Social listening doesn’t just provide insights for your social marketing team. By listening closely to discussions about your brand, you can gather insights that can help improve the performance of every department in your organization. To use social listening to its fullest potential, you need to set up the basics and have a strategic framework in place.

Your social media teams are always listening and engaging, no matter what the conversation is. Empower all your teams to do even more for your business, customers, and social audience by integrating automation and AI into social media service and analysis. They’ll use tools like Google Analytics to dig into key pages on your website and gain insight into user behavior. This information will allow them to tweak your campaign to ensure you get the most for your marketing budget.

Social media can be a salesperson’s best friend. Listening to what prospects are saying on social media can help sales reps identify opportunities to help customers and solve real business challenges. Insights from social media on all topics relevant to your business can be incredibly helpful for sales reps. Social media is
where they’ll find honest and real customer perspectives that can’t be found anywhere else.