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Grow Tourism. Strengthen Your Local Economy.

Nation Media Design helps government agencies, tourism organizations, convention and visitors bureaus, and destination organizations attract more visitors through strategic digital marketing and high-performing websites.

From destination campaigns and paid media to search, content, website management, and analytics, we help public-sector tourism organizations connect with travelers and turn interest into measurable engagement.

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Proven Experience Supporting Visitor-Focused Organizations

Nation Media Design has completed and continues to support digital projects involving events, tourism, conventions, visitor engagement, website management, campaign optimization, and ongoing digital support.

Coverings project, Orange County Convention Center

Coverings

Orange County Convention Center, Orlando, Florida

Project Period: 2022–Present

Role: Prime / Lead Website & Digital Management Provider

Investment Level: $$$$

Nation Media Design supports Coverings with website design, digital management, user-experience improvements, event-focused content updates, SEO and AI-search enhancements, audience-specific landing pages, video and content integrations, Google Cloud hosting performance, reporting, and ongoing optimization. The website functions as a year-round digital platform supporting attendee discovery, registration, exhibitor exploration, event planning, and industry engagement. Nation Media Design also supported accessibility-conscious updates, WCAG-focused compliance efforts, accessibility tools, and Google Translator functionality to improve access for broader audiences.

75.1%YOY USER GROWTH
(216,596 → 379,206)

74.8%SESSION GROWTH
(419,362 → 733,077)

84.5%CONTENT ENGAGEMENT
(862,419 → 1,591,247 views)

ASPE Convention and Expo project, Indiana Convention Center

ASPE Convention & Expo

Indiana Convention Center, Indianapolis, Indiana

Project Period: 2022–Present

Role: Prime / Lead Digital Marketing, Website Design, Maintenance & Campaign Management

Investment Level: $

Nation Media Design supports the ASPE Convention & Expo with digital marketing, website management, campaign setup, Google Ads, LinkedIn advertising, Facebook advertising, audience targeting, conversion tracking, budget management, analytics, security support, content formatting, page and layout improvements, and technical consulting. The website serves as the primary digital hub for event information, registration, exhibitor inquiries, schedules, and industry engagement. Reporting shows users strongly focused on the primary event page, schedule, and exhibitor information.

Improvements included: website design and navigation, homepage focus, attendee/exhibitor content segmentation, header and menu visibility, mobile usability, conversion pathways, and event information accessibility.

Multi-Channel Campaign ManagementGoogle Ads, LinkedIn & Facebook advertising with full audience targeting and conversion tracking.

Primary Digital Hub for the EventCentral source for registration, exhibitor inquiries, schedules, and industry engagement.

Stronger Mobile & Conversion PathwaysNavigation, homepage focus, and mobile usability built around the attendee and exhibitor journey.

Historic White Pine Village project

Historic White Pine Village

Mason County Historical Society, Ludington, Michigan

Project Period: Sept 2019–Present

Role: Prime

Investment Level: $$

Nation Media Design developed and continues to support the Historic White Pine Village website to improve the online experience for visitors, families, students, history enthusiasts, and travelers, including website design, needs analysis, content organization, historical exhibit presentation, event functionality, attendance and booking support, online registration, improved visitor contact pathways, educational-resource visibility, navigation improvements, accessibility-conscious design, mobile responsiveness, testing, training, maintenance, and ongoing support. The website preserves the historic character of the destination while giving users clearer ways to plan a visit, explore events, access educational information, and engage with the destination online.

Online Registration & Booking SupportAttendance and event booking built directly into the visitor experience.

Accessibility-Conscious, Mobile-Ready DesignBuilt for visitors, families, students, and travelers across every device.

Ongoing Training & SupportContinuous testing, training, and maintenance since the site launched in 2019.

Reach Travelers Before They Choose Where to Go

Tourism marketing requires more than simply promoting a destination. Travelers research, compare, explore, and plan across search engines, social media, websites, email, and digital advertising before making a decision.

Nation Media Design helps destinations build digital programs designed to:

Increase destination awareness
Reach high-value travelers
Promote attractions, events, lodging, and local businesses
Improve tourism website engagement
Support visitor planning and trip discovery
Extend seasonal demand
Increase event and convention participation
Improve organic and paid search visibility
Measure campaign performance and audience growth

Our approach combines website strategy, digital advertising, search marketing, content, analytics, and ongoing optimization into one coordinated tourism marketing program.

Digital Support for Tourism, Events, and Visitor Engagement

A coordinated program across every channel travelers use to discover and plan a trip.

Destination Website Design & Management

Build and maintain tourism websites that help visitors discover attractions, plan trips, explore events, and find important destination information.

Paid Media & Campaign Management

Reach travelers through Google Ads, social media, LinkedIn, display, video, and targeted digital campaigns.

SEO & Search Visibility

Improve visibility for destination, event, attraction, lodging, and visitor-intent searches across traditional and AI-assisted search experiences.

Content & Landing Pages

Create campaign pages, destination content, event information, audience-specific landing pages, and visitor-focused digital experiences.

Analytics & Optimization

Track traffic, engagement, conversions, registrations, campaign performance, and visitor behavior while continuously improving the digital experience.

Accessibility & Technical Support

Support mobile responsiveness, website accessibility, translation tools, security, hosting performance, training, maintenance, and ongoing technical needs.

The Technology Behind the Strategy

Powered by Nation Media Dashboard FX

Nation Media Dashboard FX is our AI-assisted platform for managing your destination's digital presence: one place to control your website, track visitor engagement in real time, and stay visible across traditional and AI-assisted search, backed by insights from billions of data points.

Explore Dashboard FX →

Real-Time Analytics

Track visitor traffic, engagement, and campaign performance as it happens, so you can adjust before peak season hits.

AI-Assisted Search Visibility

Stay visible for destination and event searches across traditional search engines and AI-assisted search experiences.

Centralized Website Management

Manage content, events, and visitor-facing pages from one intuitive dashboard, no developer required.

Competitor & Market Tracking

See how competing destinations are performing online and find the gaps your organization can fill.

Turn Destination Interest Into Visitor Engagement

Your website and digital campaigns should do more than promote a place. They should help travelers discover what makes your destination worth visiting, make planning easier, support local attractions and businesses, and provide measurable insight into what is driving engagement.

Nation Media Design brings experience across tourism, conventions, events, destination websites, search marketing, paid media, accessibility, content, analytics, and ongoing digital management. Whether your organization is promoting a destination, attracting convention attendees, increasing visitation, supporting local businesses, or improving the visitor experience, we can build a digital strategy around your goals.

Start a Tourism Marketing Conversation

In the past year, we've helped improve the website experience for hundreds of thousands of city residents. Discover how we can help your city better manage its digital environment.

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(616) 888-5050

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396,000 Hours of Expertise

5+ Government Industry Experts On Staff

1400+ Websites Built

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